Unit 18 Advertising Production - Evaluation

Unit 18 Advertising Production - Evaluation



LO4 - Be able to review own advertising production



Definition of evaluation:


 Definition:   An evaluation is where we look at the work that we have done and think about the good and bad points, the positives and negatives and how we might work differently in the future.



Activity



Write an evaluation using the framework below:



Use the following headings:

Compared with original intention

• How does your actual advert compare to your original ideas before you started your advert?

Technical qualities

• What did you do and use to make your advert strong, e.g. shots, lighting, music, text,

Aesthetic qualities

• What did you do and use to create the overall look in your advert?

Persuasive qualities

• What was your target audience?
• Did your advert appeal to your target audience? Did your target audience ‘get the message’?

Production Process

• Did the way you put your advert together, i.e. style your advert, create the right overall look?
  
  
  Post- Production
•  Did the way you edit your advert create the right overall look?

Self evaluation

• What was your strengths and weaknesses of your advert?
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Comments from others

• Questionnaire information  - What did your focus group think of your advert?
• What changes are you going to make to your advert?