Aims
The
aim is to introduce learners to the medium of TV Advertisements
Objectives
By
the end of the session learners will be able to:
Ø Explain the definition of
advertising
Ø State different narrative,
forms and styles of advertisements
Ø Analyse a TV advert using a
given framework
Create a post labeled - Unit 30 Advertisement Production for Television and copy and paste the following information. Answer all the questions.
Activity 1
What is advertising?
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What is your favourite
advert and why?
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Activity 2
Using the
information given in the handout about facts of advertising answer the quick
quiz questions below.
- What does ASA stand for?
- What can influence the
cost of an TV advert – (time and popularity of the show)
- Why do advertisers have
target audiences?
- What needs to be in an advert in order
for it to be effective?
- What impact does society
have on advertisements? And why do advertisers need to use what is going
on in society today to sell their product/concept.
- Why do advertisers use
sound or music in adverts? Give your own example of a piece of music or
song you have heard in a television advert.
Activity 3
Advertising
is regulated by the Advertising Standards Athority (ASA http://www.asa.org.uk/) and OFCOM. http://www.ofcom.org.uk/
1.Name
a code from the Advertising Standards Athority?
2.
Give me an example when an advert might break that code.
Activity 4
Use the set of cards
provided, match up the key concept to the definition and example . The first
one has been done below for you.
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Key Concep
Animation
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Definition
Animation is where a
series of still images are linked together as part of a timed sequence. This
makes the image appear to move. This is the same technique used when making cartoons. |
Example
Toyota Yaris vs Gadget Guy – Car advert with a character who is animated and
sings in the style of M&M
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Narratives, Forms and
Styles of Advertising
