Student Handout
BTEC
National Level 2 Creative Media Production Year
Unit
18- Advertising production
Aim – (5 mins)
To
support learners in generating feedback on their adverts using;
- Questionnaire
- Focus group.
Objectives
By the
end of the session:
- all learners will identify questions for a focus group on an
advert
- all learners will identify elements
of a questionnaire
- some
learners
will identify questions for a focus group for their own
- few .learners will identify
questions for a questionnaire for their own advert
Activity 1 – Matching definition with term
(10 mins)
In
pairs match the term with its definition; feedback, focus group and
questionnaire,
1) Watch the
YouTube Video (http://youtu.be/VMPow7KXyRk) and write
something you found interesting about the advert.
2) In
your groups look at the set of questions you have been given and choose the questions you think will generate the best discussion. (feedback)
What do you think is the purpose of the advert?
Can you summarise the message of the advert in one sentence?
How clear is the message
in the advert?
What did you think about the music in the advert?
In your groups look at these set of questions you have been given and choose the questions you think will generate the best discussion. (feedback)
What did you think about the amount of information included in the advert?
What did you like least
about the advert?
How could we improve
the advert?
Does the advert hit the target
audience?
What do you find appealing
about the advert?
What is it about this product that is
really different, new, better, unique?
Activity 2 Extension
Thinking
about your own advert what five
things would you comment on?
Activity 4
Using the questionnaire
provided, comment under the following headings:
Number of questions
Type of questions
Type of answers required
Information generated
Activity 5
- Write
5 questions to include in a questionnaire on your advert.
- Decide the format of your questionnaire
Pilot the questionnaire on one person at
least.
Activity 6 To create your survey or questionnaire. Go to www.surveymonkey.com
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